Marketing teams play a crucial role when the time comes to promote a book. It would be very difficult for authors, particularly lesser known ones, to advertise their books without their help. They outline a plan to get books on the radar of potential readers using various platforms. But can their efforts occasionally be counterproductive? What if the marketing campaign for a book creates unfair expectations?
Publishers tend to emphasise the characteristics of a book that they believe will lead to sell the greatest number of copies possible. In order to entice readers, marketeers may try to highlight elements of a book that are not necessarily the main focus of the story or slightly tweak the premise of the book to fit in with current trends. This is occasionally obvious from press releases, the digital marketing strategy, and the blurbs of the books.
When The Silence of the Girls by Pat Barker was initially released, the marketing campaign seemed to focus on how it was a feminist Ancient Greek myth retelling. It was supposed to give a voice to the women involved in the Trojan War. At the time, many readers were disappointed to discover that the book not only focuses on Briseis point of view, but it also presents the perspectives of Achilles and Patroclus. Pat Barker’s purpose was, in my opinion, to establish a contrast between how the men and the enslaved women were allowed to grieve. Unsurprisingly, women had to do so inconspicuously, hence the title of the novel. Continue reading