New Year Book Tag

January is well underway, so it almost feels as if the appropriate time to muse about what we expect from the new year has already passed. However, when I saw the New Year Book Tag on Lauren and the Books YouTube channel, I couldn’t help but wanting to answer the questions myself. Do you remember when I hardly ever did tags? Those days seem to be progressively coming to an end.

 

1. How many books are you planning on reading in 2022?

As I mentioned in the post about my bookish resolutions for 2022, I’m planning to read 35 books, a number higher than in 2021, but in line with previous years.

 

2. Name 5 books you didn’t get to in 2021 that you would like to read in 2022.

I didn’t read as many books as I was hoping to in 2021. Some of those that I hadn’t the time to read but that I definitely want to pick up this year are: The Glass Hotel by Emily St. John Mandel, The Animals at Lockwood Manor by Jane Healey, O Círculo Virtuoso by Maria Isabel Barreno, Ship of Destiny by Robin Hobb, and The Bass Rock by Evie Wyld.

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Should We Judge Books by Their Marketing Campaigns?

Marketing teams play a crucial role when the time comes to promote a book. It would be very difficult for authors, particularly lesser known ones, to advertise their books without their help. They outline a plan to get books on the radar of potential readers using various platforms. But can their efforts occasionally be counterproductive? What if the marketing campaign for a book creates unfair expectations?

Publishers tend to emphasise the characteristics of a book that they believe will lead to sell the greatest number of copies possible. In order to entice readers, marketeers may try to highlight elements of a book that are not necessarily the main focus of the story or slightly tweak the premise of the book to fit in with current trends. This is occasionally obvious from press releases, the digital marketing strategy, and the blurbs of the books.

When The Silence of the Girls by Pat Barker was initially released, the marketing campaign seemed to focus on how it was a feminist Ancient Greek myth retelling. It was supposed to give a voice to the women involved in the Trojan War. At the time, many readers were disappointed to discover that the book not only focuses on Briseis point of view, but it also presents the perspectives of Achilles and Patroclus. Pat Barker’s purpose was, in my opinion, to establish a contrast between how the men and the enslaved women were allowed to grieve. Unsurprisingly, women had to do so inconspicuously, hence the title of the novel.